| Trust,
Value and Commitment |
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The
core group consists of professionals with a proven track record
in Direct Response Television (purchasing products as seen on
TV ) - giving it its definitive edge over other players. Having
international tie ups with giant companies like Emson and TV Winners
U.S.A., the company has been a pioneer and has introduced more
than two hundred innovative products, the first of their kind
in Bangladesh and the world. |
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| The
Mission of the company is : |
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To
be a global leader in Direct Marketing and Innovative Retailing. |
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And with
the passing of every second anywhere across the globe add
a new member to its family. |
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Incorporated
eight years ago in 1999, the company had been into operations
a year earlier since 1998. Then, the product basket was merely
three products with an on air presence of two hours across four
channels. In a short period of 180 days the company sold over
three lakh units and had as many satisfied customers. Today more
than 40% of SMART customers are those who have bought SMART products
more than once. |
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Within
a year, recognizing the need of their consumer to touch and feel
the product, the company launched the concept of an exclusive
SMART franchise that met with a tremendous success and by the end
of 2001 the company had a well spread out network of dedicated
franchises all over Bangladesh. |
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Not
one to rest on their laurels, the company saw the future in retailing
and spent its efforts in establishing SMART as a leading brand. |
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Today,
the company has over two hundred innovative products, over 80
retail outlets and on 17th May, 2004 SMART SKY SHOP launched its very own
24 Hour Sky Shopping Channel, SMART ONLINE. and air presence across
all major satellite and cable television channels. |
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And
has recently launched expanded its range to include top quality
internationally certified Gems and Jewellery. This product line
is being advertised with Jackie Shroff as the Brand Ambassador. |
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SMART SKY SHOP
- Today |
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Striding
towards excellence |
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With
over two hundred innovative products the first of their kind in
Bangladesh and the world, |
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A
well entrenched franchise network, commendable on air presence,
catalogue sales and a relationship marketing division (SMART Networks),
SMART is probably the first company in retailing history to be completely
horizontally integrated. |
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It
is the only sky shopping network that has carved out for itself
a niche in the area of innovative products, brings to its customers
products that are value for money, reliable and durable of an
optimum quality and gives a shopping experience over, above and
beyond what the customer has experienced so far. Sourcing products
directly from manufacturers has eliminated the need for a middle-man
and instead this price benefit gets transferred to the customer. |
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Striding
toward excellence, SMART SKY SHOP has grown from strength to strength and
is poised to cross the Rs.150 crore mark in the coming year. |
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